Name: Ibis Styles London Gloucester Road
Address: 110 Cromwell Road, London, Greater London, SW74ES
Price range: US$157+
Rating: 8.1

Ibis Styles London Gloucester Road Exterior photo

Ibis Styles London Gloucester Road Interior photo

Key details

About the Hotel

110 Cromwell Road, London, SW74ES

Close to Hyde Park

Great

8.2

7.9

/10

4.1

Loved by Ibis Styles London Gloucester Road guests

Excellent location

Helpful staff

Comfortable room

Lovely breakfast

Ibis Styles London Gloucester Road - A centrally located 3-star hotel with contemporary design and proximity to museums

Set in a Victorian-era building with a recently refurbished, quirky contemporary design, Ibis Styles London Gloucester Road provides 84 air-conditioned rooms featuring flat-screen TVs, safes, and coffee/tea makers. Superior rooms include additional luxuries such as Nespresso machines and iPod docking stations, with garden rooms offering private terraces. The hotel holds the ALLSAFE cleanliness label, verified by Bureau Veritas, and includes a small fitness room, free Wi-Fi, and a lobby bar serving light snacks and beverages. A continental breakfast is served daily in the spacious dining room at Ibis Styles London Gloucester Road. The property is steps from Gloucester Road Tube Station, providing access to central London via the Piccadilly Line, and within walking distance of the Science Museum, Natural History Museum, and Victoria and Albert Museum. Nearby dining options include Light of India and PAUL Gloucester, both 300 meters away.

Pros

The hotel's superior rooms include Nespresso machines and iPod docking stations for additional comfort.

Gloucester Road Tube Station is steps away, providing direct access to central London and Heathrow Airport.

The ALLSAFE label ensures verified cleanliness and safety standards.

The garden rooms feature private terraces, offering outdoor relaxation space.

A continental breakfast is available daily in the spacious dining room.

Cons

The fitness room is small and may lack extensive equipment.

Street-facing rooms may experience noise due to the central location.

Select your room type

Ibis Styles London Gloucester Road offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals

Twin Room
2 persons
140 sq. feet
2 Single beds
Air conditioning
Shower
room details
The Works
2 persons
175 sq. feet
1 Double bed
Air conditioning
Heating
room details
Double Room Balcony
2 persons
130 sq. feet
1 Double bed
Air conditioning
Balcony
room details

Show all rooms

Room Rates & Availability Calendar

Check availability and prices for your dates now!

Facilities

Ibis Styles London Gloucester Road offers amenities for your comfortable stay and unforgettable experiences

Facilities: Great

8.1/10Review score

General

No smoking on site
Internet access
Safe deposit box
24-hour reception
Express check-in/ -out
Pets allowed
Security
Luggage storage
Lift
Smoke detectors
Fire extinguishers
Key card access
Key access

Services

Housekeeping
Dry cleaning
Welcome drink

Dining

Snack bar
Bar/ Lounge area

Children

Cots

Spa & Leisure

Leisure/ TV room

Room features

Air conditioning
Heating
Soundproofed rooms
Patio
Tea and coffee facilities

Bathroom

Free toiletries
Sink

Self-catering

Electric kettle

Media

Flat-screen TV
AM/FM alarm clock

Room decor

Carpeted floor

Ibis Styles London Gloucester Road Location

110 Cromwell Road, London, SW74ES

Map view

City landmarks

Museum

V - Victoria and Albert Museum

4600 ft

Park

Hyde Park

1.6 mi

Garden

Buckingham Palace

1.9 mi

Museum

Natural History Museum

2500 ft

Museum

Science Museum

3600 ft

Landmark

London Eye

2.8 mi

Event hall

Royal Albert Hall

4300 ft

Museum

The British Museum

3.0 mi

Palace

Kensington Palace

1.2 mi

Landmark

Harrods

1.2 mi

Park

Kensington Gardens

1.0 mi

Museum

Design Museum

1.0 mi

Monument

The Albert Memorial

4200 ft

Park

Holland Park

5000 ft

Museum

The National Gallery

2.6 mi

Square

Trafalgar Square

2.6 mi

Nearby

Museum

Natural History Museum

2500 ft

Museum

Science Museum

3600 ft

Museum

18 Stafford Terrace

3600 ft

Museum

Design Museum

4000 ft

81 Fulham Road Chelsea

Michelin House

3600 ft

Restaurants

Viva Acai

4200 ft

Gloucester Arcade 128 Gloucester Road Unit 15

Fait Maison

3900 ft

50 Gloucester Road

Pret

3900 ft

99 Gloucester Road

Four Winters

3900 ft

103 Gloucester Road

Gail's Bakery

1400 ft

103 Gloucester Road

Cafe Deco

1700 ft

62 Gloucester Road

The Sandwich Shop

1300 ft

54 Gloucester Road

Khob Khun Restaurant

1600 ft

9A Gloucester Road

Zanelli's Sandwich Bar

2300 ft

163 Gloucester Road

Explore London

Local Highlights

Natural History Museum

10 minutes' walk

Renowned for its dinosaur skeletons and stunning architecture, this museum offers free entry and interactive exhibits.

Science Museum

13 minutes' walk

Home to fascinating science and technology displays, this museum features hands-on galleries and seasonal exhibitions.

Royal Albert Hall

16 minutes' walk

Iconic concert venue known for its diverse performances. Booking ahead is recommended for popular shows.

Kensington Gardens

20 minutes' walk

Beautiful park with serene landscapes and the Albert Memorial, perfect for a leisurely stroll or a picnic.

Kensington Roof Gardens

16 minutes' walk

Stunning gardens atop a building, offering relaxation spaces and stunning views of the city.

Bike Rentals at the Serpentine

30 minutes' walk

Biking along this scenic lake allows for thrilling outdoor adventure with bike rentals nearby.

Gail's Bakery

5 minutes' walk

Charming bakery known for freshly baked breads and pastries, perfect for a casual breakfast or coffee.

Fait Maison

14 minutes' walk

Delightful eatery serving modern French cuisine with a cozy atmosphere; reservations preferred for peak hours.

Viva Acai

16 minutes' walk

Offers healthy acai bowls and smoothies; a perfect spot for fresh, nutritious dining after exploring.

Royal Albert Hall Events

16 minutes' walk

Known for concerts and shows; check the schedule for unique events such as classical music or rock performances.

Comedy at The Comedy Store

15 minutes' drive

Famous comedy venue with an entertaining lineup; suitable for all ages, with shows most nights of the week.

Getting around

City Centre
London 7 min · 2.6 mi
Airports
London City (LCY) 29 min · 11.6 mi
London Heathrow (LHR) 36 min · 14.6 mi
Train
Kensington (Olympia) Train Station 23 min · 1.2 mi
Underground
Gloucester Road tube 2 min · 400 ft
Bus
Bus stop 3 min · 700 ft

Want to see Exclusive Early Booking Rate?

Get exclusive rates right now!

Check Rates

Property information and rules

Check-in

from 15:00-23:59

Check-out

from 07:00-12:00

Internet

High-speed internet access is available in the hotel rooms for free.

Breakfast

You can start your day with a full breakfast, which costs GBP 14.0 per person.

Children & extra beds

There are no extra beds provided in a room.

Pets

Pets are allowed on request.

Languages

English, Spanish, Italian, Portuguese, Polish, Russian, Welsh, Basque, Lithuanian, Mongolian

Year renovated:

2012

Number of floors:

Number of rooms:

Former name

Best Western The Cromwell Hotel London

Reviews and Ratings

Feedback about Ibis Styles London Gloucester Road from previous guests about their experience.

Review summary

Based on recent reviews

The Ibis Styles London Gloucester Road enjoys an exceptional location, steps away from the Gloucester Road underground station, making access to attractions like Harrods quick and easy. Guests often appreciate the clean, comfortable, and nicely sized rooms, finding them worth the price, although some have noted that rooms can be small, especially for longer stays with luggage. Many recommend exploring the picturesque side streets, such as Cornwall Gardens, near the hotel. The breakfast is adequate.

Review score

Based on 7 verified reviews

8.1 /10

Great

100%

Recommend

Free Wi-Fi

9.4/10

Location

9.4/10

Value for money

7.9/10

Facilities

8.1/10

Pros

Excellent location

Tube-themed design

Good breakfast

Helpful staff

Little patio

Cons

Small rooms

Carpet replacement

Sink instructions

Oliver from United Kingdom

Couple

Double Room

3 nights in November 2025

Reviewed: January 27, 2026

7/10

various options breakfast convenient location modern bedroom slamming door no tissues bathroom no soft close

The breakfast included various options. i found bread, croissants, fruits, and yoghurt there. the location was very convenient, being near the tube station. my room was modern in its design. The bedroom was pleasant.

the door between the bedroom and bathroom entrance would slam shut. it had no soft close! i needed to stuff a shoe in the door jam, so it wouldn't wake my partner. there were no facial tissues in the bathroom and this was a slight inconvenience.

0 Helpful

Alastair from United Kingdom

Single

double room

3 nights in November 2025

Reviewed: January 25, 2026

9/10

great stay near gloucester road

excellent location effective curtains

i found the location excellent close to the tube station this made travelling around simple. the room had effective blackout curtains these really helped me sleep well.

0 Helpful

Shane from Ireland

Couple

Twin Room

3 nights in November 2025

Reviewed: January 18, 2026

9.0/10

Cheerful Stay!

great location helpful staff good breakfast

The location was fantastic, really close to the underground. I found some nice restaurants nearby, so convenient. The staff was helpful too, providing great service all around.. breakfast was especially good with fresh pastries.

The room was quite small. The arrangement of the supporting furniture felt a little awkward. The small cabinet with the kettle was in the entrance chamber and it had no power plug. I had to boil water on the floor to make tea.

Rooms

9/10

The room included comfortable beds and pillows, perfect for relaxation after exploring. The design had some nice touches. The room decor had an Underground train theme. A good size room made it ideal.

Dining

8/10

The continental breakfast offered a good choice of items. Fresh options made it delicious. A lounge area had a small bar, great. This area enhanced the overall hotel experience.

Location

10/10

The hotel has an excellent location near the tube station. Walking distance to shops, restaurants, and Kensington Palace was amazing. A quiet and safe area provides easy access to many attractions.

0 Helpful

Jacob from United States

Single

Twin Room

3 nights in November 2025

Reviewed: January 01, 2026

7/10

convenient location luggage storage tiny room missing amenities

The hotel location have easy access to transportation. I was able to store my luggage before check-in and after check-out, that was really great. It helped me a lot.

The rooms were quite tiny for my liking. I found there isn't a proper place for my suitcase, and no door hook for my jacket. there was no chair in the room, it wasn't very helpful.

0 Helpful

Juliet from United Kingdom

Single

Double Room

2 nights in October 2025

Reviewed: December 14, 2025

9/10

Perfect Concert Stay

convenient walk fresh fruit

the location worked well as i was attending a concert at the royal albert hall. i was able to walk there easily. the breakfast was really nice.. fresh fruit and vegan milk options were available.

0 Helpful

Victor from United Kingdom

Single

Double Room

3 nights in November 2025

Reviewed: November 23, 2025

9/10

transport links clean room breakfast choices

the location is excellent for transport links. i found the room was very clean. breakfast had many choices!!!

the bedroom for two people was small.

0 Helpful

Sawyer from United States

Family with children

Twin Room

4 nights in August 2026

Reviewed: August 30, 2025

7/10

great location underground station comfortable twin room clean twin room friendly staff helpful staff little hot food breakfast choice small room unopenable windows

The location was wonderful. It was so close to the underground station. This made exploring very easy. Our room was a Twin Room, and it was always clean and very comfortable. The staff were always friendly and kind. They always seemed happy to help.

The breakfast did not have enough hot food, which I found a little disappointing. Our room was not very big. It did have large windows, though these could not be opened was good.

0 Helpful

Show more reviews