Name: George Hotel, BW Signature Collection
Address: Arlington Lane, Norwich, Norfolk, NR2 2DA
Price range: US$90+
Rating: 8.4

George Hotel, BW Signature Collection Norwich Exterior photo

Key details

About the Hotel

Arlington Lane, Norwich, NR2 2DA

10-minute walk from the city centre

Great

8.7

9.1

/10

5.0

4.5

Loved by George Hotel, BW Signature Collection guests

Cute staff

Excellent location

Delicious dinners

Clean rooms

George Hotel, BW Signature Collection - A Victorian townhouse with modern amenities near Norwich city center

Located 12 minutes from Norwich city center, the George Hotel, BW Signature Collection offers 43 air-conditioned rooms, each featuring a private bathroom, tea/coffee facilities, work desk, TV, and radio. Guests enjoy complimentary Wi-Fi and ample free parking on-site. The award-winning No. 10 Arlington Coffee Lounge, Bar and Bistro serves modern European cuisine, including cooked-to-order breakfasts, light lunches, and à la carte dinners, while the Lounge Bar provides beverages and bar meals throughout the day. The hotel positions guests close to attractions like Norwich Castle, Norwich Cathedral, and Chapelfield shopping center. Business travelers can utilize meeting rooms, while the 24-hour front desk assists with luggage storage and other services.

Pros

Ample free parking and complimentary Wi-Fi throughout the building.

Award-winning on-site restaurant serving modern European cuisine.

Prime location within walking distance of Norwich's main attractions.

Spacious rooms with work desks and tea/coffee facilities.

Convenient access to Norwich Railway Station and Norwich International Airport.

Cons

Some room types do not allow pets.

Limited late-night dining options nearby.

Select your room type

George Hotel, BW Signature Collection offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals

Standard Single Room
2 persons
240 sq. feet
1 Single bed
room details
Superior Single Room
2 persons
240 sq. feet
1 Single bed
room details
Standard Double Room Non-Smoking
2 persons
305 sq. feet
1 Double bed
room details

Show all rooms

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Facilities

George Hotel, BW Signature Collection offers amenities for your comfortable stay and unforgettable experiences

Facilities: Great

8.7/10Review score

General

No smoking on site
Wi-Fi
Parking
Safe deposit box
24-hour reception
Express check-in/ -out
Pets allowed
Rooms/ Facilities for disabled
Wheelchair access
24-hour security
Luggage storage
Smoke detectors
Fire extinguishers
Key access

Services

Pet amenities available
Room service
Housekeeping
Dry cleaning
Welcome drink

Dining

In-room breakfast
Restaurant
Bar/ Lounge area
Packed lunches
Special diet menus

Business

Meeting/ Banquet facilities
Fax/Photocopying

Children

Cots
Children's buffet
Board games

Facilities for people with disabilities

Toilet for disabled
Bathroom for disabled

Room features

Air conditioning
Heating
Sitting area
Terrace
Garden furniture
Tea and coffee facilities

Media

Direct dial telephone
AM/FM alarm clock

George Hotel, BW Signature Collection Location

Arlington Lane, Norwich, NR2 2DA

Map view

City landmarks

Church

Norwich Cathedral

1.4 mi

Landmark

Norwich Castle

1.1 mi

Park

Eaton Park

1.2 mi

Event hall

The Forum

1.1 mi

Garden

The Plantation Garden

1.1 mi

Church

Catholic Cathedral of St John the Baptist

1.1 mi

Landmark

Elm Hill

1.3 mi

Museum

Strangers' Hall Museum

1.2 mi

Museum

Sainsbury Centre for Visual Arts

1.9 mi

Church

St Peter Mancroft

4700 ft

Landmark

The Guildhall Norwich

1.1 mi

Park

Earlham Park

1.5 mi

Landmark

Tombland

1.3 mi

Museum

Museum of Norwich at the Bridewell

1.3 mi

Park

Chapelfield Gardens

1.2 mi

Landmark

Surrey House

3600 ft

Landmark

Riverside Walk

1.5 mi

Church

Church Of St Giles

1.1 mi

Gallery

Norwich Arts Centre

1.1 mi

Shopping Area

intu Chapelfield

4600 ft

Church

Church of St John Maddermarket

4800 ft

Landmark

Gravity Trampoline Parks Norwich

1.4 mi

Museum

John Jarrold Printing Museum

1.4 mi

Landmark

The Mustard Shop Museum

1.0 mi

Shopping Area

Castle Mall

1.0 mi

Landmark

City College Norwich

2200 ft

Church

Christ Church

2200 ft

Landmark

The South Asia Collection

1.1 mi

Museum

Dragon Hall

1.3 mi

Nearby

Church

Church Of The Holy Trinity

600 ft

Restaurants

Hong Kong Chinese Takeaway

2100 ft

166A Unthank Road

Unthank Kitchen

2700 ft

117 Unthank Road

New Sole Plaice

3300 ft

27 Suffolk Square Via Vauxhall Street

Bloomers & Danish

3200 ft

2 Distillery Square

Sanctuary Coffee Stop

3600 ft

Grove Walk

The Coachmakers Arms

2700 ft

9 St. Stephens Road

Sam's

3300 ft

26 Suffolk Square

Littlehaven Coffee Co

3000 ft

45 St. Stephens Square

The Pod

3400 ft

Norfolk & Norwich University Hospital

The Champion

3500 ft

101 Chapel Field Road

Explore Norwich

Local Experiences

Norwich Castle

5-minute drive

Historic castle with stunning views, a museum, and lovely gardens. Perfect for history enthusiasts.

Norwich Cathedral

10-minute drive

Remarkable medieval architecture and beautiful grounds. Offers guided tours and free admission on certain days.

The Forum

20-minute walk

Modern hub for culture and information featuring exhibitions, events, and the main library.

The Plantation Garden

4-minute drive

Beautiful Victorian garden featuring a stunning wrought iron gate, perfect for leisurely strolls or picnics.

Eaton Park

25-minute walk

A large public park with gardens, a wildlife area, and sports activities. Family-friendly with play areas.

Riverside Walk

25-minute walk

Scenic riverside path for walking or cycling. Ideal for nature lovers and those seeking tranquility.

Danby Wood

5-minute drive

Thrilling trails for cycling and hiking amidst beautiful woodland scenery. Great for adventure seekers.

New Sole Plaice

12-minute walk

Casual dining with fresh seafood specialties. Famous for their fish and chips in a friendly atmosphere.

Unthank Kitchen

10-minute walk

Cozily unique eatery with seasonal ingredients. Enjoy brunch or dinner with vegetarian and gluten-free options.

Hong Kong Chinese Takeaway

8-minute walk

Quick and delicious Chinese takeaway featuring a range of authentic dishes. Perfect for a casual meal.

Norwich Arts Centre

25-minute walk

Vibrant venue hosting theater productions, music concerts, and art exhibitions. Great for cultural evenings.

The Picturehouse

20-minute walk

Independent cinema showcasing a mix of new releases and classics, along with film festivals throughout the year.

Getting around

City Centre
Norwich 21 min · 1.1 mi
Airports
Norwich International (NWI) 19 min · 7.5 mi
Cambridge (CBG) 143 min · 58.9 mi
Train
Norwich Train Station Building 24 min · 1.2 mi
Bus
Bus stop 3 min · 700 ft

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Property information and rules

Check-in

from 14:00-23:59

Check-out

until 11 am

Internet

Wireless internet is available in the entire hotel for free.

Breakfast

You can start your day with a full breakfast, which costs GBP 15.95 per person.

Children & extra beds

There are no extra beds provided in a room.

Pets

Pets are allowed on request.

Number of rooms:

Reviews and Ratings

Feedback about George Hotel, BW Signature Collection from previous guests about their experience.

Review summary

Based on recent reviews

Guests often appreciate the George Hotel's convenient location, finding it an easy walk into Norwich city centre. The rooms are considered clean and comfortable, with some guests highlighting the spaciousness of rooms like the King Suite and the appeal of having both air conditioning and a lovely bath. The food also receives positive mentions, especially the evening meals and overall restaurant experience, though a few guests found the croissants a little dry at breakfast.

Review score

Based on 3 verified reviews

8.4 /10

Great

100%

Recommend

Staff

9.4/10

Cleanliness

9.0/10

Value for money

8.5/10

Facilities

8.7/10

Pros

Friendly staff

Clean room

Good location

On-site parking

Cons

Uncomfortable pillows

Food smells

Broken fixtures

Musky smell

Sawyer from United States

Family Room Double Single Beds

3 nights in November 2025

Reviewed: February 06, 2026

9/10

wow! pet-friendly perfection!

dog-friendly room kinda decorated room powerful shower

We booked a cottage room. it was perfect, letting our elderly dog out was easy. the room itself was decorated nicely with a big bed, i loved the powerful, hot shower and the tea + coffee facilities. It was super clean! parking being available was also a must.

0 Helpful

Samuel from United Kingdom

Single

Standard Double Room

2 nights in November 2025

Reviewed: December 22, 2025

9.3/10

Excellent stay with great food

friendly staff on-site bistro tasty food fluffy towel

the staff was friendly. i enjoyed having the bistro on site. the food was tasty both nights i ate there. the pillows were comfortable, and the towels were fluffy and warm.

i could hear other guests in the corridor. doors slamming woke me up a few times in the morning. the radiator made popping sounds. it kept me awake during the night.

Location

9/10

the hotel has a convenient location close to the city center. it allows for easy access to various attractions. many places are within a comfortable walking distance from the hotel.

Facilities

9/10

the room had comfortable amenities. the room provided everything i needed for my stay. the hotel ensures guests experience a relaxing atmosphere and have access to all essential facilities.

Dining

10/10

the restaurant features a festive menu. it includes many selections. the food quality impressed me. the restaurant's busy environment on monday near christmas added to the atmosphere

0 Helpful

William from United Kingdom

Single

Standard Single Room

4 nights in November 2025

Reviewed: December 01, 2025

7/10

tidy room clean room air conditioning reception desk unfriendly staff small room

the room was clean and tidy. all communal areas were decorated well. air conditioning was a nice bonus.

i waited for over five minutes at check in, and there was no staff at the reception desk. the lady who finally arrived wasn't friendly at all. i booked a standard room, though it was rather small.

0 Helpful

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