George Hotel, BW Signature Collection Norwich Exterior photoGeorge Hotel, BW Signature Collection Norwich Exterior photoGeorge Hotel, BW Signature Collection Norwich Exterior photo
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From90US$ /night
Check-in
13May2026Select date
Check-out
14May2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Arlington Lane, Norwich, United Kingdom, NR2 2DA
-
10-minute walk from the city centre
Great
8.6
9.1
/10
5.0
4.4
/5

George Hotel, BW Signature Collection - A Victorian townhouse with modern amenities near Norwich city center

Located 12 minutes from Norwich city center, the George Hotel, BW Signature Collection offers 43 air-conditioned rooms, each featuring a private bathroom, tea/coffee facilities, work desk, TV, and radio. Guests enjoy complimentary Wi-Fi and ample free parking on-site. The award-winning No. 10 Arlington Coffee Lounge, Bar and Bistro serves modern European cuisine, including cooked-to-order breakfasts, light lunches, and à la carte dinners, while the Lounge Bar provides beverages and bar meals throughout the day. The hotel positions guests close to attractions like Norwich Castle, Norwich Cathedral, and Chapelfield shopping center. Business travelers can utilize meeting rooms, while the 24-hour front desk assists with luggage storage and other services.

Pros

Ample free parking and complimentary Wi-Fi throughout the building.

Award-winning on-site restaurant serving modern European cuisine.

Prime location within walking distance of Norwich's main attractions.

Spacious rooms with work desks and tea/coffee facilities.

Convenient access to Norwich Railway Station and Norwich International Airport.

Cons

Some room types do not allow pets.

Limited late-night dining options nearby.

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Select your room type

George Hotel, BW Signature Collection offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals
Standard Single Room
2 persons
240 sq. feet 
1 Single bed
Superior Single Room
2 persons
240 sq. feet 
1 Single bed
Standard Double Room
2 persons
305 sq. feet 
1 Double bed
Family Room Double Single Beds
2 persons
315 sq. feet 
1 Single Bed or 1 Double Bed
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Room Rates & Availability Calendar

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Facilities

George Hotel, BW Signature Collection offers amenities for your comfortable stay and unforgettable experiences
Facilities: Great
8.7/10Review score

General

  • No smoking on site
  • Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Express check-in/ -out
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Wheelchair access
  • 24-hour security
  • Luggage storage
  • Smoke detectors
  • Fire extinguishers
  • Key access

Services

  • Pet amenities available
  • Room service
  • Housekeeping
  • Dry cleaning
  • Welcome drink

Dining

  • In-room breakfast
  • Restaurant
  • Bar/ Lounge area
  • Packed lunches
  • Special diet menus

Business

  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots
  • Children's buffet
  • Board games

Facilities for people with disabilities

  • Toilet for disabled
  • Bathroom for disabled

Room features

  • Air conditioning
  • Heating
  • Sitting area
  • Terrace
  • Garden furniture
  • Tea and coffee facilities

Media

  • Direct dial telephone
  • AM/FM alarm clock
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George Hotel, BW Signature Collection Location

Arlington Lane, Norwich, United Kingdom, NR2 2DA
Map view
Arlington Lane, Norwich, United Kingdom, NR2 2DA
Nearby
Church
Church Of The Holy Trinity
600 ft
Restaurants
Hong Kong Chinese Takeaway
2100 ft
166A Unthank Road
Unthank Kitchen
2700 ft
117 Unthank Road
New Sole Plaice
3300 ft
27 Suffolk Square Via Vauxhall Street
Bloomers & Danish
3200 ft
2 Distillery Square
Sanctuary Coffee Stop
3600 ft
Grove Walk
The Coachmakers Arms
2700 ft
9 St. Stephens Road
Sam's
3300 ft
26 Suffolk Square
Littlehaven Coffee Co
3000 ft
45 St. Stephens Square
The Pod
3400 ft
Norfolk & Norwich University Hospital
The Champion
3500 ft
101 Chapel Field Road
Explore Norwich
Local Experiences
Top Attractions
Activities
Dining
Entertainment
Norwich Castle
5-minute drive
Historic castle with stunning views, a museum, and lovely gardens. Perfect for history enthusiasts.
Norwich Cathedral
10-minute drive
Remarkable medieval architecture and beautiful grounds. Offers guided tours and free admission on certain days.
The Forum
20-minute walk
Modern hub for culture and information featuring exhibitions, events, and the main library.
The Plantation Garden
4-minute drive
Beautiful Victorian garden featuring a stunning wrought iron gate, perfect for leisurely strolls or picnics.
Eaton Park
25-minute walk
A large public park with gardens, a wildlife area, and sports activities. Family-friendly with play areas.
Riverside Walk
25-minute walk
Scenic riverside path for walking or cycling. Ideal for nature lovers and those seeking tranquility.
Danby Wood
5-minute drive
Thrilling trails for cycling and hiking amidst beautiful woodland scenery. Great for adventure seekers.
New Sole Plaice
12-minute walk
Casual dining with fresh seafood specialties. Famous for their fish and chips in a friendly atmosphere.
Unthank Kitchen
10-minute walk
Cozily unique eatery with seasonal ingredients. Enjoy brunch or dinner with vegetarian and gluten-free options.
Hong Kong Chinese Takeaway
8-minute walk
Quick and delicious Chinese takeaway featuring a range of authentic dishes. Perfect for a casual meal.
Norwich Arts Centre
25-minute walk
Vibrant venue hosting theater productions, music concerts, and art exhibitions. Great for cultural evenings.
The Picturehouse
20-minute walk
Independent cinema showcasing a mix of new releases and classics, along with film festivals throughout the year.
Getting around
City Centre
Norwich21 min  ·  1.1 mi
Airports
Norwich International (NWI)19 min  ·  7.5 mi
Cambridge (CBG)143 min  ·  58.9 mi
Train
Norwich Train Station Building24 min  ·  1.2 mi
Bus
Bus stop3 min  ·  700 ft
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Property information and rules
Check-in
from 14:00-23:59
Check-out
until 11 am
Guest Parking
Private parking is possible on site for free.
Internet
Wireless internet is available in for free.
Breakfast
You can start your day with a full breakfast, which costs GBP15.95 per person per day. 
Children & extra beds
There are no extra beds provided in a room. 
Pets
Pets are allowed on request.
Number of rooms:
43

Reviews and Ratings

Feedback about George Hotel, BW Signature Collection from previous guests about their experience.
Review summary
Based on recent reviews
Powered by AI
Guests often appreciate the George Hotel's convenient location, finding it an easy walk into Norwich city centre. The rooms are considered clean and comfortable, with some guests highlighting the spaciousness of rooms like the King Suite and the appeal of having both air conditioning and a lovely bath. The food also receives positive mentions, especially the evening meals and overall restaurant experience, though a few guests found the croissants a little dry at breakfast.
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Review score
Based on 1049 verified reviews
8.7/10
Great
92%
Recommend
Paid Wi-Fi
9.4/10
Staff
9.4/10
Value for money
8.5/10
Facilities
8.7/10
Pros
Friendly staff
Clean room
Good location
On-site parking
Cons
Uncomfortable pillows
Food smells
Broken fixtures
Musky smell
Guest reviews
based on 1049 reviews
8.7/10
based on 1966 reviews
8.6/10
Sawyer from United States
Family Room Double Single Beds
3 nights in November 2025
|
Reviewed:February 06, 2026
9/10

wow! pet-friendly perfection!

dog-friendly roomreally decorated roompowerful shower
We booked a cottage room. it was perfect, letting our elderly dog out was easy. the room itself was decorated nicely with a big bed, i loved the powerful, hot shower and the tea + coffee facilities. It was super clean! parking being available was also a must.
0 Helpful
emily from united kingdom
Family with children
standard double room
4 nights in November 2025
|
Reviewed:December 31, 2025
7/10
friendly staffmodern roomgreat facilitiessmall roomthin wallloud noise
i found the staff very friendly. the room was clean and modern with great facilities. breakfast had lots of choice (especially the fresh fruit!).
the double room was pretty small. i could hear people walking by, the walls are pretty thin. i was woken up numerous times in the night, which bothered me.
0 Helpful
Samuel from United Kingdom
Single
Standard Double Room
2 nights in November 2025
|
Reviewed:December 22, 2025
9.3/10

Excellent stay with great food

friendly staffon-site bistrotasty foodfluffy towel
the staff was friendly. i enjoyed having the bistro on site. the food was tasty both nights i ate there. the pillows were comfortable, and the towels were fluffy and warm.
i could hear other guests in the corridor. doors slamming woke me up a few times in the morning. the radiator made popping sounds. it kept me awake during the night.
Location
9/10
the hotel has a convenient location close to the city center. it allows for easy access to various attractions. many places are within a comfortable walking distance from the hotel.
Facilities
9/10
the room had comfortable amenities. the room provided everything i needed for my stay. the hotel ensures guests experience a relaxing atmosphere and have access to all essential facilities.
Dining
10/10
the restaurant features a festive menu. it includes many selections. the food quality impressed me. the restaurant's busy environment on monday near christmas added to the atmosphere
0 Helpful
|
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William from United Kingdom
Single
Standard Single Room
4 nights in November 2025
|
Reviewed:December 01, 2025
7/10
tidy roomclean roomair conditioningreception deskunfriendly staffsmall room
the room was clean and tidy. all communal areas were decorated well. air conditioning was a nice bonus.
i waited for over five minutes at check in, and there was no staff at the reception desk. the lady who finally arrived wasn't friendly at all. i booked a standard room, though it was rather small.
0 Helpful
FAQs
About George Hotel, BW Signature Collection
What are the check-in and check-out times at George Hotel, BW Signature Collection?
Check-in is at 14:00 and check-out is by 11:00.
Is parking available at George Hotel, BW Signature Collection?
The hotel offers complimentary private parking without the need for a reservation.
How far is George Hotel, BW Signature Collection from Norwich City centre?
The hotel is located 1 km from Norwich City centre, approximately a 12-minute walk.
What amenities are included in the rooms at George Hotel, BW Signature Collection?
Rooms feature private bathrooms, tea/coffee making facilities, a work desk, a flat-screen TV, and free Wi-Fi.
What nearby restaurants are available from George Hotel, BW Signature Collection?
Nearby restaurants include Unthank Arms Bar & Restaurant, The Eagle, Dozen Artisan Bakery, Eaton Cottage, and Hong Kong Chinese Takeaway, all within 0.5 km.
How long does it take to drive from George Hotel, BW Signature Collection to Norwich International Airport?
It takes approximately 20 minutes to drive the 5 km to Norwich International Airport.
Are there business facilities available at George Hotel, BW Signature Collection?
The hotel features four meeting rooms suitable for events and business gatherings.
Does George Hotel, BW Signature Collection offer breakfast?
Cooked-to-order breakfasts are available for an additional charge of 15 GBP.
What languages do the staff at George Hotel, BW Signature Collection speak?
The staff is proficient in English.
Are there any recreational activities available at George Hotel, BW Signature Collection?
The hotel provides leisure opportunities such as access to nearby parks and scenic walks.

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